Imagine you’ve just won the lottery. Think about all the things you could buy! New shoes, handbags, go on extravagant trips to Brazil with all your friends, or buy a brand new Tesla Model S Plaid Plus and, well shit, you might as well get the model X while you’re at it.
Wellbeing has become another somewhat overused word. I wanted to write this article because I believe in defining words for clarity of communication so there is no mistaking what the word wellbeing means to us. You may not agree, accept, or adopt this definition and analysis. That being the case, the goal is to help you understand what my point of view is on the term.
But why name a company after an emotion?
Well, one reason is that it’s just a good ole branding and psychology trick. Whenever you think about my company you’ll hopefully and likely associate it with a memory you have feeling relief, thus, linking a positive association with the company off the bat, before you know anything about it
Now if you live in Scottsdale, Chandler, or Gilbert you likely don’t see as many, but if you live in Downtown Phoenix as I do, or if you have ever been there, or to any big cities downtown then you’ve probably been approached by someone with frayed, dirty, stained clothing with a tan seared onto their face and forearms who is asking you for money, food, or booze.
You just have too much stuff. Stuff here, stuff there and let’s be real, most of that stuff you don’t use and it just sits there. Not just in your home though, in a dark space in the back of your mind. You’ve clearly considered getting rid of some of the stuff or else you wouldn’t be reading this right now.