people happy after focusing on wellbeing

Our Definition of Wellbeing

Wellbeing has become another somewhat overused word. I wanted to write this article because I believe in defining words for clarity of communication so there is no mistaking what the word wellbeing means to us. You may not agree, accept, or adopt this definition and analysis. That being the case, the goal is to help you understand what my point of view is on the term.

woman feeling relief in the bathtub

Why I named my company after a feeling

But why name a company after an emotion?

Well, one reason is that it’s just a good ole branding and psychology trick. Whenever you think about my company you’ll hopefully and likely associate it with a memory you have feeling relief, thus, linking a positive association with the company off the bat, before you know anything about it