Making/Design

I’m quite concerned, I might be addicted to frustration. Well, I suppose it’s not actually the frustration I’m addicted to, it’s the solution that cures the frustration, but it’s like Pavlov’s dog, ring the bell and the dog salivates. There are times when you get so frustrated with a problem while making something that you want to throw it at the wall, then burn it with kerosene in a bonfire, and to top it off by dumping the ashes in a porta-potty at a Grateful Dead concert. However, once you calm down and think through the problem, then come up with a viable solution that works, you become filled with a euphoria only gods typically get to experience. Thus, addiction.

This simple often ignored piece of plastic is more than meets the eye. The elegant curves, delightful colors, and magnificent function of this spoon creates for a remarkably enhanced experience as you dig into your delectable treat from Scoopwells cookie dough bar. With any other spoon you’d want to burn down the city in a fiery rage. 

Common sense would lead you to believe that making something simple is easy. There’s not much there so there shouldn’t be much to it, right? Incorrect, making something simple is extremely difficult because you must find the balance between having exactly what’s needed while walking the tight rope to be sure you don’t add in too much.

What is iteration the mother of invention? Well, because your brain is the seed, aka sperm, of the idea, and iteration is where the idea implants itself into the egg. Once mated, the idea, through iteration, gestates inside the womb of the mother as she craves wine and caffeine for the next 9 months.