Imagine you’ve just won the lottery. Think about all the things you could buy! New shoes, handbags, go on extravagant trips to Brazil with all your friends, or buy a brand new Tesla Model S Plaid Plus and, well shit, you might as well get the model X while you’re at it.
But why name a company after an emotion?
Well, one reason is that it’s just a good ole branding and psychology trick. Whenever you think about my company you’ll hopefully and likely associate it with a memory you have feeling relief, thus, linking a positive association with the company off the bat, before you know anything about it