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reliefkey

Design

design iteration of sunglasses

Iteration: The mother of invention

What is iteration the mother of invention? Well, because your brain is the seed, aka sperm, of the idea, and iteration is where the idea implants itself into the egg. Once mated, the idea, through iteration, gestates inside the womb of the mother as she craves wine and caffeine for the next 9 months. 

Super hand utility pockets

Go Go Gadget Utility Pockets

My hand glides like a sword into its sheath, and then, get’s jammed. Fuck, there’s too much shit in the way, what is that, how did it get in there? That’s how it used to be putting a hand into my pockets, and I had enough of the frustration of searching through my pockets for the item I needed. Thus began the journey of designing my pocket system.