Drone doing the peace sign - simple design

If only designing simply were easy

Common sense would lead you to believe that making something simple is easy. There’s not much there so there shouldn’t be much to it, right? Incorrect, making something simple is extremely difficult because you must find the balance between having exactly what’s needed while walking the tight rope to be sure you don’t add in too much.

Nicely organized kitchen items

Cleaning dishes sucks, how to make it a bit better

Cleaning the dishes. It’s never going to end. Everyday dishes will need to be cleaned, this is a fact of life that will not change. That being the case, I’ve set out to set up ways to make cleaning the dishes simple, quick, and almost effortless.

design iteration of sunglasses

Iteration: The mother of invention

What is iteration the mother of invention? Well, because your brain is the seed, aka sperm, of the idea, and iteration is where the idea implants itself into the egg. Once mated, the idea, through iteration, gestates inside the womb of the mother as she craves wine and caffeine for the next 9 months. 

people happy after focusing on wellbeing

Our Definition of Wellbeing

Wellbeing has become another somewhat overused word. I wanted to write this article because I believe in defining words for clarity of communication so there is no mistaking what the word wellbeing means to us. You may not agree, accept, or adopt this definition and analysis. That being the case, the goal is to help you understand what my point of view is on the term.

Messy desk causing anxiety

Reduce your anxiety with this simple lifehack

I know you’ve been putting it off, you’re letting it get worse.

That it’s okay though, you’re not a terrible person for letting get as bad as it has, and you have what it takes to get it done.

I’m attempting todo off the bat is help you identify what that thing is that’s bothering you. I can’t help with that because I don’t know exactly what it is, but at least now you know what your primary focus should be.

woman feeling relief in the bathtub

Why I named my company after a feeling

But why name a company after an emotion?

Well, one reason is that it’s just a good ole branding and psychology trick. Whenever you think about my company you’ll hopefully and likely associate it with a memory you have feeling relief, thus, linking a positive association with the company off the bat, before you know anything about it